Insights
Thinking on technology & growth.
Practical writing on software, marketing systems, and building better businesses.
How to Evaluate a Software Development Partner | 9 Criteria
Use this 9-criterion checklist to evaluate any software development partner before signing. Spot red flags, verify case studies, and avoid expensive disapp
Best IT Infrastructure for Restaurants: A Complete Guide
Learn how to build the best IT infrastructure for your restaurant or chain — covering POS, KDS, kiosks, CRM, analytics, and networking in one practical gui
Software Quality Checklist for Founders | Decyb
A practical software quality checklist for founders covering SOLID principles, code maintainability, performance benchmarks, and security controls — writte
Build vs Buy Software: A Decision Framework for Founders
Should you build custom software, buy SaaS, or extend an existing platform? Use this five-factor decision matrix to make a defensible, stage-appropriate te
Server-Side vs Client-Side Tracking: A Founder's Guide
Ad blockers and iOS changes are silently breaking your paid campaign data. Learn how server-side tracking fixes the gap — and when it's worth the investmen
How to Scope an MVP Without Building the Wrong Product
Learn a practical four-step framework to separate must-have from nice-to-have MVP features before writing a line of code. Stop burning runway on the wrong
Freelancer vs Agency vs In-House Engineer for Startups
Not sure how to staff your technical build? This honest guide compares freelancers, agencies, and in-house engineers by funding stage — so you can decide w
Why GA4 Data Is Inaccurate — and All the Root Causes
GA4 client-side tracking under-reports by 40–60%. Learn every root cause — ad blockers, Apple ITP, consent refusals, config errors — and how to audit your
What Is Technical Debt? Cost, Causes & Fixes for Startups
Technical debt slows startups faster than founders expect. Learn what it is, how it compounds, and how to manage it before it consumes your runway.
Why Most Analytics Setups Fail (And How to Fix Yours)
Most businesses have GA4 installed but are missing 60% of their data. Here's how to build a tracking system that actually works.
The Automation Stack I Use for Every Client
After 16 years and hundreds of projects, here's the automation toolkit that consistently delivers results.
Server-Side Tracking: Why It Matters in 2025
With iOS privacy changes and ad blockers everywhere, client-side tracking is broken. Here's how server-side fixes it.