Products / Web Platforms
A storefront you own, measured properly.
StoreForge is a headless commerce platform with the catalogue, checkout and order desk you would expect — plus GA4, Meta and server-side conversion tracking wired in before launch, not bolted on after.
Built for
Headless commerce & catalogue platform
- Brands outgrowing a hosted store and its per-transaction fees
- Catalogues with variants and rules a template cannot express
- Anyone running paid ads who needs conversion data they can trust
The problem
What this replaces.
“Our platform takes a cut of every order and we still cannot get the checkout we want.”
“The pixel fires on some orders and not others, and nobody knows which.”
“Every catalogue change is a developer ticket.”
“The site is fast on our laptop and slow on a phone in a shop.”
What's inside
4 modules that carry the work.
Catalogue
Products, variants and rules that a marketer can change without a ticket.
- Variants across any number of axes — size, colour, material — with per-variant stock and price.
- Collections defined by rules, so a product joins the right ones on save.
- Scheduled price changes and promotions that start and end on their own.
- Media handled through a CDN with responsive sizes generated automatically.
Checkout
The shortest path from intent to paid, and nothing else.
- Single-page checkout with address autocomplete and guest purchase.
- Card, UPI, netbanking, wallet and EMI through Razorpay or PayPal.
- Abandoned-cart capture at the email step, before the payment step.
- Every failure state explains itself instead of showing a generic error.
Order desk
Fulfilment, refunds and customer history without a spreadsheet.
- Order timeline with payment, fulfilment and communication events on one thread.
- Partial fulfilment and partial refunds, with stock returned correctly.
- Customer view showing lifetime value and every previous order.
- Exports for accounting, on demand or on a schedule.
Measurement
Conversion tracking that survives ad blockers and iOS.
- GA4, Google Ads, Meta and LinkedIn conversions fired browser-side and server-side with a shared event ID, so they de-duplicate.
- Purchase value and currency attached to every conversion, not just a count.
- First-party attribution captured at landing and carried through to the order.
- A first-party event log you own, independent of any ad platform.
What changes
The difference on the ground.
No per-order fee
you own the platform, not a licence to it
Server-side
conversions that ad blockers cannot suppress
Core Web Vitals
budgeted and enforced before launch
Built with
You get the source. No licence to renew, no vendor who can switch it off.
Questions we get about StoreForge.
Can you migrate our existing store?
Yes — products, variants, customers, order history and URL structure. Redirects are mapped one to one so search rankings survive the move.
Who hosts it?
You do, on your own infrastructure or a managed deployment we set up. The code and the database are yours.
Does it work with our ERP or accounting system?
Orders, stock and invoices sync through an adapter layer, so adding a system means writing one adapter rather than changing the platform.
How long does a launch take?
A standard catalogue and checkout is typically a few weeks. The variable is your catalogue complexity and how much of the migration data needs cleaning.
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