Project Overview
Rebuilt the Yoga Joint website into a robust digital fitness hub with video classes, scheduling, and mobile-first UX.
The Problem
A fitness studio needed to expand beyond in-person classes with a digital revenue stream that worked seamlessly on mobile.
The Approach
Rebuilt the site on React + Redux with integrated video classes, flexible scheduling, and performance-tuned mobile flows.
The Impact
Drove a sharp rise in subscriptions and unlocked a new digital revenue stream for the studio.